Jonathan Foerster
Over two decades in design, I've shaped websites for brands like Tropicana, Hefty, and Life Cereal. I've brought animations, graphics, and videos to life for Dole, Gatorade, and others under the Pepsi umbrella. Tech giants like Salesforce, Return Path, and Formstack then saw me leading visuals for campaigns, events, and websites—infusing creativity from animation to 3D.
Lilly
Indianapolis, IN
Visual Designer (current)
I have recently joined Lilly to bring animation to their UX team’s initiatives, reinvigorating their design system throughout Lilly’s ecosystem, from websites to applications. While also providing motion design, video and animation for various projects.
Formstack
Fishers, IN
Senior Digital Designer (2019 - 2023)
I performed various design-related duties, such as designing layouts, creating graphic designs, illustrations, animations, videos, ads, and presentation visuals. In 2021 I was promoted to Senior Digital Designer for leading various successful visual initiatives. My main responsibility was to assist and lead event branding, develop website graphics, design ads, produce marketing materials, and to create presentation visuals.
Led the creative direction for the company’s first-ever customer and partner conference and awards program, Practically Genius 2021, which led to 1,600+ registrations and $735k ARR in sourced pipeline - afterwards my creative direction became the visual identity for our Practically Genius customer brand (resources, podcast, newsletter, etc.)
Led creative direction for 2022 State of Digital Maturity campaign (report, event, assessment) drove $318k ARR attributed pipeline and 3.24x campaign ROI—including $234k ARR in sourced pipeline and 255 sourced opportunities from the event and assessment alone.
Led creative direction and animation for the Workplace Woes Video Series which garnered Motion Graphics & Animation Platinum Awards from Hermes.
Cheetah Digital
Indianapolis, IN
Contract Digital Designer (2019 - 2019)
I undertook a range of design-related responsibilities, including designing layouts, creating graphic designs, illustrations, animations, ads, and presentation visuals. My main focus was to assist with event branding, develop website graphics, create ads, design marketing materials, and produce presentation visuals.
Headed the mainstage animation efforts for Cheetah Digital’s inaugural customer and partner conference ‘Signal's’. Additionally, took charge of conceptualizing the booth, graphics, and signage design for the event. Played a role in creating website graphics and icons for the conference as well.
Return Path
Indianapolis, IN
Senior Digital Designer (2015 - 2019)
Duties included design layout, graphic design, illustration, animation, ads, interactive tools, games and presentation visuals. In 2017 I was promoted to Senior Digital Designer after leading successful visual initiatives within video/animation, games and websites for the company. Main role is design and development of engaging websites, overall brand and digital media for Return Path websites and events.
From 2016 and on led the design of the corporate website and marketing campaign websites, including animation and interactivity. These were awarded multiple Gold and Platinum visual awards from Hermes, Marcom and dotComm.
Led the design, asset build and animation for three games and multiple interactive quiz’s which garnered website visits and sales leads. Multiple Gold and Platinum visual awards from Hermes, Marcom and dotComm were awarded for these initiatives.
Salesforce Marketing Cloud
Indianapolis, IN
Senior Digital Designer (2013 - 2015)
My tasks encompassed design layout, graphic design, illustration, animation, HTML/CSS development, interactive tools, and presentation visuals. In 2015 I was promoted to Senior Digital Designer for my role in leading mainstage animations for ExactTarget/Salesforce’s Connections conference. My main responsibility was to design and develop captivating websites and digital media for ExactTarget and Salesforce websites and events.
I was the lead designer and animator of the mainstage animations for ExactTarget’s Connections 2014 and Salesforce Dreamforce 2014 conferences.
Led the design and layout of Salesforce Marketing Cloud’s Email Design Toolkit mini-site, which housed design tips and code for better email design.
NuOrbit Media
Indianapolis, IN
Senior Multimedia Designer (2007 - 2013)
My work involved design layout, graphic design, illustration, Flash and HTML development, interactive tools and presentations, email templates and campaigns, as well as client relations. I was responsible for designing and developing compelling websites and digital media for clients such as Pepsi, Tropicana, Gatorade, Quaker, Shure, Lionel, Capn' Crunch, Indianapolis Motor Speedway, ExactTarget, and Rice-A-Roni. In 2009 I was promoted to Senior Multimedia Designer from successful visual designs and animation for Tropicana, Dole and Capn’ Crunch websites.
From 2007 to 2013 I was the lead design, builder and animator behind Tropicana and Trop50 websites, emails and various marketing materials.
From 2007 to 2012 I was the lead designer, builder and animator of Capn’ Crunches website.
From 2008 to 2013 I lead the design, build and animation for Lionel’s website and mini-sites for various products and releases.
Viztek Security
Indianapolis, IN
Creative Services (2006 - 2007)
Duties included creating weekly email flyers, fax’s, creating webpage’s for company and dealers, designing spec sheets and catalogs, creating logo’s for various products and running e-commerce ventures.
Indianapolis, IN
Contract Creative Services (2004 - 2005)
Responsibilities included customer service, design assistance, email creation assistance, email layout and header design, html coding, html trouble shooting and graphic recreation, worked with companies such as IBM, General Mills, Home Depot, Salesforce, United Healthcare and Delta.
ExactTarget
WebExcellence
Indianapolis, IN
Graphic Designer (2002 - 2003)
Duties included creating website layouts, buttons, miscellaneous graphics, building webpages using graphics and HTML. Integrating Flash, JavaScript and CSS in webpages.
Education
Ivy Tech
2001 - 2003
Indianapolis, IN
Carmel High School
Graduated 2001
Carmel, IN
Skills
Figma/Sketch — Intermediate
Currently used / 3 years
Illustrator — Expert
Currently used / 15 years
Photoshop — Expert
Currently used / 20 years
After Effects — Expert
Currently used / 10 years
Cinema4d — Intermediate
Currently used / 3 years
Premiere — Intermediate
5 years
Recent Awards
2021
The Rise of the No Code Economy Report
1x Hermes Interactive Report Platinum Award
Conquer Your Workplace Woes Video Series
1x Hermes Motion Graphics & Animation Platinum Awards
2019
The Great Email Escape
2x Hermes Creative Platinum Award
1x Hermes Creative Gold Award
Email DNA
2x Hermes Creative Platinum Award
2018
Return Path Corporate Site
1x Hermes Creative Gold Award
1x MarCom Gold Award
Guardians of the Email Universe
1x Hermes Creative Platinum Award
1x Hermes Creative Gold Award
1x dotComm Platinum Award
1x dotComm Gold Award
2x MarCom Platinum Award’s
1x MarCom Gold Award
Path to the Inbox
1x Hermes Creative Gold Award
1x dotComm Platinum Award
1x MarCom Platinum Award
Email University
1x dotComm Gold Award
1x MarCom Platinum Award
2017
Email for President
1x Hermes Creative Platinum Award
1x dotComm Platinum Award
Guardians of the Email Universe
1x Hermes Creative Gold Award
1x dotComm Gold Award
Additional Qualifications
For more than two decades, I've overseen my personal website, displaying my digital artwork prominently exhibited in galleries, honored with awards, and showcased in internationally published books. My digital art has gained recognition in esteemed magazines such as Advanced Photoshop Magazine and Digital Art Magazine. Since 1999, I've been actively engaged in online design communities, competitions, and events. Additionally, I possess a strong foundation in both illustration and traditional art.
Qualities
Unique and creative perspective
Eye for extreme detail and quality
Ability to analyze facts to understand and solve problems
Good team member with a positive, responsible attitude
Professional determined work ethic
Honest, conscientious and objective based
Able to maintain composure under stressful conditions
The ability to lead not only myself but others